- Manages multiple projects at once across multiple marketing channels and consistently works across teams, fostering partnerships with sales and engineering teammates.
- Introduced new capabilities and tools for marketing automation and collaboration, including overseeing a transition to Hubspot.
- Leads email marketing strategy, including newsletters, product highlights, and inbound drip campaigns.

- Ideates, plans and executes digital advertising campaigns on search channels and social channels.

- Supports development of organic, evergreen long-form content, including blogs, eBooks, and webinars. Plans and executes organic social media campaigns on LinkedIn, Twitter, and YouTube.
- Oversees analytics and provides direction and recommendations for optimization; inclusive of organic and paid.

- Manages channel and partner marketing efforts. Works with partners to produce webinars, blog posts, and other sponsored content.

- Joined the B2B solar analysis startup in year two, as the seventh member of the team. Worked part-time while completing year 2 of my full-time MBA program.
- Assisted with the development and launch of a new website. Managed analytics channels and SEO performance, and introduced monthly reporting for all marketing channels.

- Launched the company's first email newsletter. Monitored email performance and tested new email content.
- Produced and edited blog content to drive inbound traffic. Produced visual graphics and videos for the blog and social channels.
- Generated content for Glint’s blog and social media channels to improve brand awareness and acquire new customers. Drove a 49% increase in followers and 14% increase in engagement rate on LinkedIn in H2 2021.

 

- Created organic search and social media strategies for 6 unique travel websites, bringing sound project management and analytical expertise.

- Liaised across 3 internal departments including editorial, finance, and engineering.
- Defined seasonal SEO keywords and helped construct Q3 editorial calendar to meet content and organic search goals.
- Developed and managed cross-brand Instagram campaign driving increases of ~10% in followers and engagement.
- Constructed and presented 2020 Facebook strategy for 6 travel brand sites with unique audiences.

 

- Product managed the Site Optimization Engineering Team. Oversaw ticket curation, defining project specs, leading grooming and sprint planning meetings.

- Proposed ideas directly to SEO Director and Associate Director of Product Management who approved and turned proposals into full projects in the pipeline.
- Developed and analyzed large-scale SEO tests; wrote creative briefs, built test plans, and sized opportunities.
- Drove 252% lift in SEO traffic to sales pages relative to control group by devising and running test that added relevant keywords to SEO HTML elements ahead of Black Friday.
- Increased unique clicks 9% by researching, testing, and rolling out new product schema markup on Wayfair sites.

- Managed SEO team interns and co-ops, and provided education on product management needs from an enterprise SEO perspective.

- Supervised SEO performance of bed & bath, rugs, and decor departments.

- Liaised with merchandising department to balance UX needs and SEO performance.

- In charge of training incoming merchandising team members on SEO. Led training sessions and presented best practices to incoming employees.
- Completed content-based and technical SEO projects to improve site authority, topicality, and user experience.
- Wrote ~55 new footers for assigned department superbrowse pages driving increases in page rank and CTR.

- Recommended strategy for B2B and B2C clients in education, eCommerce, and organic food industries.

- Collaborated with the paid search team, social media team, and PR team to build integrated campaigns.

- Supervised, hired, trained, and evaluated 4 undergraduate interns for the SEO team
- Created detailed SEO strategies for clients, including mechanical documents for on-page planning, industry-specific keyword research, content frameworks, backlink and redirect maps, competitor research, and metadata recs.
- Promoted from SEO Coordinator to SEO Specialist after 1 year and took on the responsibility of leading weekly client calls, goal development, and quarterly planning.